Sianchuk says this is a great learning opportunity for students. He will be attending the competition event as an observer, working with students and ALC staff members throughout the process.

Owen has played a valuable role in the project, initially connecting the organizations and then assisting with the logistics for the competition. “He did all the work himself and when he brought it to me, I saw the merit. “He had such energy and enthusiasm,” recalls Jean-Marc Landry, Atlantic Lottery’s Director of Customer Innovation. On his own initiative Owens wrote the case study and pitched it to both his employer and the professor. “In essence, the study looks at the millennial cohort and finding ways that the Lottery could better engage with this demographic.” “With input from several key ALC employees and feedback from colleagues, I was able to create the case study to reflect the current day needs of ALC,” says Owen. The ALC business case competition is taking place in Commerce professor Peter Sianchuk’s marketing management course, giving Mount Allison students the opportunity to work on a business case competition for an Atlantic Canadian company this semester.Ĭommerce student Jeff Owen of Moncton, NB devised the business case competition as a summer student at ALC last year. Students in a Mount Allison University marketing class and the Atlantic Lottery Corporation (ALC) have embarked on a new project together - one that began as the idea of a Mount Allison student.

ALC business case competition gives Mount Allison students ‘real world’ opportunity

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